, Inc.

I am so annoyed by the branding of the world.

In my job I have reason to deal with a lot of companies and the publishing of their names. Do you have any idea how much time I spend checking and re-checking that the comma is in the right place or the "Inc" is two spaces from the end of the name blah blah blah.

People really...when did our sensitivity to brands become so sensitive we can't move anything forward without ten approvals from what's left of middle management?

The brand police are everywhere and all these little details designed to make something stand out or be official does nothing but clog the message. Hello brand people please make it simple and move on.